--- name: waitlist-page description: Premium pre-launch waitlist page template — dark charcoal canvas with subtle vignette, drifting portrait video-thumbnail cards, fade-up cascades, glass nav, live-updating join counter, single email form with success/error states. Built for creative-tool / AI / niche-SaaS invite-only launches with hushed exclusive tone, not loud growth-marketing. visibility: public mode: template carrier: web-page scenario: pre-launch pattern_source: 层云-waitlist.html source_priority: skill-first triggers: - "做个 waitlist 预发布" - "高端候补名单页" - "邀请制邮件登记" - "pre-launch 暗色页" - "层云风预登记" --- # Waitlist Page Template Use this template when the artifact is a **pre-launch / private-beta / early-access waitlist** for a product that wants to feel measured and exclusive — not a growth-hack countdown page. ## Use When - The product is **not yet shipping** — primary CTA is "join the waitlist", not "sign up free". - Audience is niche / creative / pro — visual creators, AI tinkerers, indie founders, design-tool users. - The vibe should be calm, curated, "few slots" — not "10,000 people are on the list, hurry". - The page can carry one email form well, plus a slim feature triplet, and ends there. ## Avoid When - The product is shipping and ready for trial — use `saas-landing/` (full marketing) or `pricing-page/`. - The brand is loud, neon, consumer-mass-market — wrong mood. - The page needs to do conversion-optimization with multiple CTAs, A/B variants, urgency timers — this template's hushed tone is the opposite of that. - The audience is enterprise — use a contact-sales pattern, not a public waitlist. ## Required Reading Read this `SKILL.md` first. Do **not** read `层云-waitlist.html` by default. Read `层云-waitlist.html` only when you need: the floating-card drift loop (8 cards, 14–19s with staggered entrance), the fade-up cascade timing, the live-counter bump-on-submit animation, the glass-nav backdrop blur, or the form success / error states. Extract patterns; do not copy the placeholder brand voice, the 820+ counter starting value, or class names wholesale. ## Design Strategy A waitlist page does **one** job. Decide the singular hook before adding anything: - "Your creative system. Finally arrived." (product-thesis hook) - "Built for [audience], not everyone." (exclusion hook) - "We're opening 100 seats this month." (scarcity hook — use sparingly) Then keep the spine short: 1. Fixed nav (logo + secondary link + small CTA) 2. Hero teaser with drifting visual cards 3. One-line headline + one-line subline 4. Email form with live joiner count 5. 3-feature article triptych (optional) 6. Mid-page CTA echo 7. Minimal footer Resist adding pricing, testimonials, FAQ — those belong on the post-launch landing. ## Layout Bias Prefer: - deep charcoal background with subtle radial vignette - one accent color (the template uses success-green) for the joiner pill and form success - thin weights for body, medium-bold for headline, no display-poster type - soft floating animations (14–19s loops) — never bouncy, never fast - form succeeds in place — no redirect to a generic "thanks" page - live counter that bumps up by one on submit Avoid: - countdown timers, urgency banners, scarcity badges - testimonials from people who haven't used the product - 3D plastic mockup hero images - 黑金 / neon-cyber palettes - emoji in the counter or features ## Platform / Size Desktop and mobile both first-class — waitlists get shared on Twitter / 微信 and most clicks are mobile. Keep the hero readable at 360px width; the floating cards should reduce to 4 (not 8) on mobile.