# Investment-banking pitch book — layout conventions

Use as a self-check before finishing **`index.html`**.

## Every slide

- **Masthead**: advisory bank name + project codename + section label + page x/y.
- **Confidentiality**: visible treatment ("Strictly Confidential — Discussion
  Materials" or firm-standard ribbon).
- **Footer**: page fraction, optional run id / skill trace for internal QA.

## Tables

- Financial figures use **tabular numerals** (monospace or `font-feature-settings: "tnum"`).
- Multiples use **×** (not `x`) where appropriate.
- **Median / mean** summary rows differ visually from data rows (italic or tint).
- **Subject company** row highlighted consistently.

## Football field

- Shared horizontal axis across methodologies; **current price** as vertical tick.
- Range labels right-aligned; methodology labels left.

## DCF sensitivity

- Highlight **base case** cell (WACC × terminal growth).
- State rounding rules in a foot line.

## Strategic alternatives matrix

- Four options; **recommended** option uses inverted emphasis (e.g. dark fill).
- Each cell: headline, indicative value band, **for / against** bullets.

## Disclaimer slide

- Prepared for whom, sources, limitations, no reliance for transaction decisions.